Shopify expertise for growing businesses
LetsGetDigital supports established brands with Shopify builds, technical remediation, and search performance work that helps small businesses sell more and grow faster.
Services
Shopify builds and rebuilds
Theme implementation, custom sections, collection architecture, and product data structures designed for maintainability and performance.
Technical SEO and site structure
Indexation, internal linking, canonical strategy, and structured data, with practical changes that survive theme updates and app churn.
Conversion and performance
Speed, UX clarity, and purchase flow improvements, prioritised against real constraints such as catalogue complexity and low traffic.
Work Showcase
DJM Direct
Shopify development supporting complex product and variant logic, refurbished condition handling, shipping rules, and technical SEO improvements.
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Gilboys
Shopify redesign and restructuring focused on brand clarity, navigation, accessibility, and SEO foundations for premium products.
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Bridie & Bert
Brought in to remediate an underperforming Shopify store originally built by a third party. Work included taxonomy-aligned product categorisation, redesigned collections and product pages, technical SEO improvements, and implementation of Judge.me to support review stars in Google results.
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Barbuoy Cocktails
Shopify build for a premium ready-to-drink cocktail brand, focusing on clean product presentation, conversion-led layout, and a straightforward purchasing experience aligned with brand positioning.
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Grow Sow Greener
Shopify store development for a sustainable gardening brand, focusing on clear product categorisation, straightforward navigation, and a clean purchasing experience that supports repeat custom.
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TorbayMX
Greenfield Shopify build for a motocross retailer new to online selling. Delivered end-to-end setup including shipping processes, hardware, product imagery, SEO-optimised product content, and conversion-focused features such as time-based delivery messaging. Achieved page-one rankings for competitive product terms within weeks of launch.
View StoreHow I work
Audit
Review analytics, search performance, site structure, and catalogue realities to identify the few changes that matter.
Architecture
Define the information structure, templates, and rules before design work, theme work, or implementation begins.
Implementation
Build in a way that stays understandable: minimal moving parts, clean sections, and decisions documented.
Iteration
Improve based on evidence. Prioritise search and conversion gains that compound over time.
Next steps
If you’re planning a new store or need an existing one brought up to standard, I’ll help you map the quickest route to a reliable outcome.
New Shopify builds, rebuilds, and ongoing improvements.