SEO Specialist in Torbay
Based in Torquay, working with businesses across Torbay (Torquay, Paignton and Brixham) and across the UK.
Most businesses don’t need complicated SEO. They need to show up for the searches that matter, earn the click, and convert that traffic into enquiries or sales. That requires structure, intent, and content quality, not buzzwords.
Why most SEO work doesn’t move the needle
Wrong targets
Chasing broad keywords where Amazon, national chains, and directories dominate usually wastes time. Progress comes from intent-led searches where a smaller business can win.
Weak pages
If a page doesn’t clearly answer the question a customer is asking, it won’t sustain rankings. The quickest gains often come from improving structure, clarity, and relevance.
No conversion thinking
Rankings are only half the job. A page still needs to look credible, load fast, and guide people to the next step. SEO and CRO have to work together.
Two paths to the same problem
You’re already online, but it’s not performing
Your site looks fine, but enquiries are low. Or the business is relying on referrals and wants search to become a dependable channel. The work focuses on what’s blocking visibility and what’s stopping people converting.
You want SEO done properly from the outset
A new site, a rebuild, or a business expanding into online sales. The best time to get structure, pages, and tracking right is before content starts spreading in every direction.
What long-term web and marketing experience brings
I’ve been building websites and marketing products since the mid-1990s. That experience shows up in how I approach SEO: pages organised around customer intent, content hierarchy that supports decision-making, and technical changes that don’t fall apart after the next theme update.
Judgement
Knowing what to prioritise, what to ignore, and what will actually move results for a small business in a competitive market.
Mechanics
Site architecture, internal linking, indexing control, structured data, and performance work handled with the care it needs.
Commercial focus
The aim is not “more traffic”. It’s the right traffic, arriving on the right page, with a clear next step that turns into revenue.
Proven SEO outcomes
Small businesses rarely win by outspending big brands. They win by being more useful, more relevant, and clearer about intent. That’s what this work is built around.
Ranking for long-tail queries that convert
Long-tail searches often carry high intent. When a page answers the question better than everyone else, it can outrank larger sites even in competitive niches.
Winning the click with trust signals
Rich snippets, credible copy, and pages that feel trustworthy improve click-through rate. Better CTR supports better rankings over time.
And yes, Amazon, B&Q and eBay can all be outranked in organic (free) search results by a small business with a professional and determined SEO strategy.
Great content lasts a very long time in search results - I have articles from as far back as 2016 that still rank in the top 5 and continue to drive hundreds of visitors a month to my clients' websites. Whereas a paid Ad only works as long as you keep paying day after day.
How the work runs
Scope and priorities
What the site needs to achieve, what’s blocking it today, and what success looks like in commercial terms.
Implementation
Technical SEO, structure, and content improvements applied in a way that’s maintainable and measurable.
Iteration
Evidence-led improvements over time, with optional ongoing support if you want a monthly arrangement.
What you get
Clarity
A plan built around your market and your constraints, focusing on changes that are actually worth doing.
Credibility
Pages that look and read professionally, answer customer questions clearly, and support trust at the point of decision.
Conversion
SEO work aligned with CRO so traffic turns into calls, enquiries, and sales rather than “visits” that go nowhere.
How to test rankings accurately
Google personalises search results extensively based on what it knows about the searcher. Search history, account signals, device context, and location all influence what is shown. This means that different people can see very different results for the same search.
When business owners check rankings on their own device, the results are usually skewed by their browsing behaviour, their location, and the fact that they are logged in to Google. The steps below are simply a way to approximate a more neutral, or “vanilla”, view of the results.
Reduce personalisation
Use a clean browser profile or a logged-out session and avoid searches from devices or networks associated with your normal browsing behaviour. Incognito mode helps, but it does not remove all personalisation signals.
Control location bias
Location is one of the strongest ranking signals. The most reliable way to control for this is to use a VPN and search from a location that is not local to your business address.
What this does - and doesn’t - show
This approach does not replicate what every user will see. Most people are logged in to Google, have a browsing history, and are searching from their own location. Their results will still be personalised to them.
The purpose of this method is to remove as much personal bias as possible so rankings can be discussed from a consistent baseline.
Testing for my client Grow Sow Greener demonstrating top ranking in (free) organic results for their target search query:
Let's Talk through your SEO challenges
If you feel your website should be producing more enquiries or sales, I can review what you have and explain what would make the biggest difference.
Based in Torquay, Devon · Working with clients across Torbay and the UK