Shopify Optimisation Proposal
eCommerce Improvements for Proflax
Executive Summary
LetsGetDigital proposes a comprehensive eCommerce optimisation strategy for Proflax, addressing immediate technical issues whilst implementing strategic improvements to enhance customer experience, increase conversions, and expand B2B capabilities. This proposal outlines five distinct projects, each designed to deliver measurable improvements to your digital commerce platform.
Critical Flash Sale Code Fix
URGENTOverview
Immediate resolution of the FLASH25 discount code functionality affecting over 50% of customers during active 24-hour flash sale campaigns.
Scope of Work
- Diagnose root cause of discount code validation failures
- Review and adjust configuration settings
- Test across all browsers and devices
- Implement fix within the hour
Deliverables
- Fully functional FLASH25 discount code
- Testing confirmation across platforms
Google Ads Campaign Optimisation
Overview
Comprehensive restructuring and optimisation of existing Google Ads campaigns to improve ROI, reduce wasted spend, and increase qualified traffic.
Scope of Work
- Full account audit and performance analysis
- Campaign structure reorganisation
- Keyword research and negative keyword implementation
- Ad copy optimisation as required
- Landing page alignment and quality score improvements
- Conversion tracking setup and validation
- Budget reallocation based on performance data
- Automated bidding strategy implementation
Deliverables
- Restructured campaign architecture
- New ad copy variations as needed
- Performance tracking setup
- Email summary of key findings and implemented changes
Collections & Navigation Restructuring with SEO
Overview
When shoppers face too many options, they experience 'choice overload' - a psychological phenomenon where the mental effort required to compare numerous products becomes overwhelming. This leads to decision paralysis, where customers postpone or abandon purchases entirely. By strategically reorganising collections and simplifying navigation paths, we reduce cognitive load and guide customers to confident purchase decisions.
Scope of Work
- Strategic consolidation of product collections
- Simplified category structure to reduce decision points
- SEO optimisation of all collection pages
- Meta titles and descriptions for all collections
- URL structure optimisation
- Implementation of breadcrumbs and internal linking
- Mobile-first navigation optimisation
- Collection page content optimisation
Deliverables
- Restructured and consolidated collections
- SEO-optimised collection pages
- Enhanced navigation system
- SEO-friendly URL structure
- Optimised metadata for all collections
- Internal linking strategy implementation
Site-Wide Conversion Rate Optimisation (CRO)
Overview
Comprehensive CRO programme focusing on enhancing user experience, building purchase confidence, and implementing proven conversion triggers throughout the customer journey. This is the most substantial project, addressing multiple touchpoints that directly impact revenue.
Checkout Process Optimisation
- Streamline checkout steps to reduce abandonment
- Implement sales attribution tool with mandatory field asking customers "How did you hear about us?" or "What did you search to find us?"
- Add progress indicators to show checkout stage
- Optimise form fields and error messaging
- Implement guest checkout option if not present
- Add trust badges at payment stage
Cart & Abandonment Reduction
- Implement exit-intent popups with incentives
- Add save cart functionality
- Display security badges and guarantees
- Optimise cart page layout and CTAs
- Implement intelligent upsell/cross-sell
Product Page Enhancements
- Optimise product image galleries
- Enhance product descriptions and benefits
- Implement urgency indicators (stock levels, popularity)
- Add social proof elements (reviews, testimonials)
- Improve size guides and product specifications
- Optimise add-to-cart placement and design
Trust & Credibility Building
- Strategic placement of security badges
- Customer testimonials and case studies
- Clear returns and shipping information
- Professional product photography standards
- Guarantee and warranty visibility
Mobile Experience Optimisation
- Thumb-friendly navigation
- Optimised mobile checkout flow
- Improved mobile product galleries
- Fast-loading mobile pages
Deliverables
- Fully optimised checkout process with attribution tracking
- Enhanced product page templates
- Trust badge and review integration
- Mobile-optimised user experience
- Performance tracking implementation
B2B Functionality Integration
Overview
Transform the existing B2C platform into a dual-purpose B2C/B2B solution with trade-specific features and pricing structures.
Scope of Work
- Research and evaluation of B2B apps suitable for Proflax requirements
- Testing of shortlisted solutions
- Implementation of chosen B2B app
- Customer group segmentation setup
- Trade-only pricing tiers (hidden from B2C customers)
- Bulk order functionality setup
- Configuration based on Proflax's specific B2B requirements (to be determined during discovery)
Deliverables
- Implemented B2B app solution
- Trade customer functionality
- Price tier management system
- Bulk ordering capability
- Training documentation for staff
- Recommendations for B2B strategy
Total Investment Summary
| Project | Priority | Timeline | Investment |
|---|---|---|---|
| 1. Flash Sale Fix | URGENT | 1 hour | FREE |
| 2. Google Ads Optimisation | High | 1 week | £1,000 |
| 3. Navigation Restructuring & SEO | High | 1 week | £1,000 |
| 4. Conversion Optimisation | Medium | 3 weeks | £3,000 |
| 5. B2B Integration | Medium | 2 weeks | £2,500 |
| Total Investment | 8 weeks | £7,500 |
Why LetsGetDigital?
Proven Track Record
Specialising in eCommerce optimisation with measurable results
Technical Excellence
Deep expertise in modern eCommerce platforms and technologies
Data-Driven Approach
Decisions based on real customer behaviour and analytics
Transparent Communication
Regular updates throughout the project
ROI Focused
Every recommendation tied to business impact
Terms & Conditions
- • Bank Transfer Details: Acc Name: K Lindon | Sort Code: 20-60-88 | Acc No.: 43128741
- • This proposal is valid for 30 days from 16th June 2025