SEO Services for Businesses in Devon
“I specialise in helping small businesses in Devon out-rank major brands in search results.”
As an Search Engine Optimisation expert with a focus on small businesses in Devon, my goal is to help you outperform major brands in search results. By offering tailored SEO services, I concentrate on understanding your unique requirements and optimising your website's visibility for targeted search queries. Through close collaboration, we will navigate the digital landscape together, enhancing organic traffic and strengthening your online presence. Committed to helping small businesses achieve their online objectives, I provide the support you need to stand out in an increasingly competitive market.
With over 20 years experience in software development and another 20 years in both B2B and B2C marketing, I have a deep understanding of the mechanics of search platforms such as Google, YouTube, Amazon, Etsy, TripAdvisor, Houzz, Facebook, Instagram, X, Tik-Tok et al.
TL;DR: I have a deep understanding of Google’s Search Quality Evaluator Guidelines
You might need my SEO expertise when:
Your products or services are not ranking well in search results for queries related to your market
Your products are not ranking well on platforms such as Google, Amazon, Youtube, eBay, Etsy etc
Your social media posts are not reaching enough people or not driving enough sales
Your website appears to be getting visitors, but few customers are calling or buying
Proven SEO Results
Ranking Top for Longtail Queries
Sometimes you simply cannot beat the global brands when it comes to common search terms. But the advantage smaller brands have is the ability to have a more personal connection with consumers. At Gilboys, the customer journey doesn’t end at checkout. The MD, Simon cares deeply about customer satisfaction. To this end, he has created a series of ‘How To’ guides to ensure customers know how to get the best out of their products.
Generally Google wants to rank pages highest that provide the best user experience. So we ensured that Gilboy’s guides provide the best advice in the most engaging way with great readability.
My SEO Services beating Amazon Listings in Google Search Results
Beating Amazon listings for the No.1 position in Google’s organic Search Results requires a clear SEO strategy and an absolute focus.
Out-ranking the big name brands in Google Search results is not easy, but it CAN be done…
Its simply a case of doing a better job of SEO than whoever is doing the job for the big brand. In this example, Fiddes decided to put their brand name first and the product title second, and nothing else. Just four words.
The godfather of marketing David Ogilvy once said “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” stressing the importance of a headline compared to the copy.
Of course he was referring to people reading classified ads in newspapers, but today we know that search engines consider titles extremely important, and especially the order of those keywords.
Secondly once the headline has the searcher’s attention, the narrative should serve to win the click by reinforcing the headline and confirming that the product answers the searchers’ intent.
Again here Fiddes miss the opportunity to effectively sell their product, opting instead to list five empty statements.
And the knock-out blow is the ‘rich snippets’. By including verified customer reviews collected by a trusted third party (Judge.me) on the product page, Google has included the review ratings stars and the total number of reviews in the listing.
‘Social proof’ trust signals are incredibly important in winning clicks in search results and having a better click-through-rate than other listings ensures better ranking in future searches for similar queries.
Ranking in Google AI Overviews
More and more search queries are being answered by AI overviews. If businesses want their websites to feature in the reference links, such as my client Grow Sow Greener here, the information they provide on their pages needs to be easily read, categorised and indexed by algorithms.
I don’t want to reveal how I achieve this publicly, but needless to say, if you want your content to appear in AI overviews, I can help you with that.
Call me on 01803 431013 or email billy@letsgetdigital.net
Expert SEO Services in Devon
SEO for Online Shops
eCommerce SEO enhances your visibility in search results, affording you the potential to increase your online sales. For online retailers, the objective is to attract visitors with relevant search intent to your website, with the ultimate aim of converting that intent into actual sales.
High Quality Content
Of paramount importance is the quality of the main content on the page, which Google places great emphasis on evaluating for experience, expertise, authority, and trustworthiness (EEAT). To gain a better understanding of what Google considers to be high-quality content, it is recommended to download and review their Search Quality Evaluator Guidelines.
TL;DR? Call me on 01803 431013
Localised SEO
A Google Business Profile is a must-have for Devon-based online businesses. As a Local-SEO expert, I can configure your Google Business Profile to ensure maximum visibility and results from localised Google queries. A Google Business Profile increases visibility, adds credibility, provides valuable customer insights, is easy to manage, and gives a competitive advantage in local search results.
Get on the map with a top-notch Google Business Profile set up by a Local-SEO expert today!
Conversion Rate Optimisation
Conversion rate optimisation, or CRO, is a vital aspect of website optimisation aimed at converting website visitors into customers. By comprehending the behaviours and motivations of users and identifying any impediments to conversion, CRO helps to ensure that the effort invested in attracting the right visitors is not in vain. In doing so, it leads to an improvement in the conversion rate and a heightened likelihood of success for the business.