Every page on the new site.

Existing URLs are preserved where they exist. New pages are marked. The four audience hubs and the services overview page coexist as alternative routes into the same service pages.

Main navigation: Home, Services, About, News, Contact. Audience hubs are reached from the home page and listed in the footer.

Footer

The footer appears on every page and carries the information the visitor needs at the end of a page plus the legal disclosures required of a UK limited company. Built as a global block in Squarespace, edited once.

• Company details (legal requirement under the Companies Act 2006): registered company name, company registration number, place of registration, registered office address, VAT number.
• Contact: Simon's direct phone, Alistair's direct phone, info@ email.
• Accreditation marks: Abbe, Stroma, CIBSE, Regen SW, Elmhurst.
• Audience hubs: direct links to all four hub pages for returning visitors who know where they want to go.
• Legal: Terms, Privacy and cookies.
• Copyright line: © current year, UP Energy Ltd. All rights reserved.

Six sections, in order.

The home page tells the visitor what UP Energy stands for, lets them recognise themselves in one of the four audience cards, and offers clear contact routes. The hero does the heaviest lifting and needs your steer on positioning before LGD writes the copy.

• Hero. Image, headline, tagline. Says clearly what you do, where you work, and why a visitor should care.
• Audience cards. Four clickable blocks: Architects, Engineers & Developers / Energy Compliance for Businesses / Landlords & Property Managers / Homeowners.
• Trust signals. Curated client logos and the accreditation marks (Abbe, Stroma, CIBSE, Regen SW, Elmhurst).
• About teaser. Short "what we do" paragraph with a link to /about-us/.
• Contact CTA. Phone numbers for Simon and Alistair, info@ email, button to /contact/.
• Google Reviews widget. Live review feed sitting directly beneath the Contact CTA, reinforcing trust at the point of action.

One hub page per audience.

Each hub mirrors the visitor's situation, lists the relevant services, shows audience-appropriate proof, and offers a clear next step. Hubs share the structural template; content differs per audience.

• Architects, Engineers & Developers. The largest hub by project value. Lists Part O, SAP, SBEM, Thermal Modelling, Thermal Calculations, Overheating Assessments, embodied / whole life carbon, water efficiency, BREEAM. Proof from architect/developer clients (Hydrock, MJS, Stonesmith, NPS Group). Enquiry form weighted for design teams (project stage, building type, RIBA stage).
• Energy Compliance for Businesses. Lists ESOS, SECR, EPC: commercial, DEC, Energy audit. Proof from public-sector and business clients (Devon CC, Exeter CC, National Trust, Royal Devon and Exeter, Bridgwater College, Forestry Commission). Enquiry form weighted for compliance deadlines.
• Landlords & Property Managers. Lists EPC: domestic, EPC: commercial, DEC. MEES sits in the hub copy as the regulatory context. Fast-quote form for EPC bookings.
• Homeowners. Lists EPC: domestic, SAP calculations (extensions and changes of use), Thermal Calculations (heating & cooling loads for heat pumps). Streamlined enquiry form with postcode and property type.

16 pages, with content responsibility.

Thermal and modelling work is consolidated into three pages rather than split into nine. Anchor links land search traffic at the right sub-section (e.g. /services/thermal-modelling/overheating-assessments/#tm59). Existing standalone URLs 301-redirect to the consolidated pages with anchors.

LGD writes means LetsGetDigital drafts. UP Energy provides means UP Energy supplies the technical content with LGD editing for tone and structure. Migrate & edit means the existing page content is brought across with light revisions. Hybrid means the page combines migrated content with new sections UP Energy supplies.

9 migrated, 5 new content from you, 2 hybrid, 1 LGD-written.

Six existing pages, rebuilt.

The six location pages stay at their existing URLs. Four are ranking on page one for their target queries; Exmouth ranks third locally. The rebuild improves content quality, not the URL pattern.

Each page follows the same template:

• Location-specific opening: named neighbourhoods, suburbs, districts.
• Location-specific case studies or projects (e.g. the "Big Glass Ship" at Derriford for Plymouth).
• Local property type expertise: building stock specifics for the area.
• Standard service explanation, kept short rather than the current boilerplate.
• Booking and contact CTA.
• No cross-linking footer block between location pages.

Content sits primarily with you. LGD structures the page template and edits for tone consistency; the substance is yours.

Disciplined application of what's already there, built in native Squarespace blocks.

Visual direction

The brand uses two greens, both carrying forward into the new site. Dark green for utility and accent (top contact bar, footer accents, banded backgrounds). Lime/yellow-green for highlights (logo, button hover, inline emphasis). Most of the page is white, off-white, or warm neutral. Green appears where it earns attention.

Specific things changing from the current site:

• Green-filled service cards on the homepage replaced with four restrained audience cards.
• Flat-colour overlays on hero photography dropped; heroes use subtler typographic placement.
• Floating "Excellent" badge and "Get in touch" tab removed; reviews integrated as a Google Reviews widget beneath CTAs.
• All-caps headlines replaced with sentence case.
• Accreditation logos given proper room rather than cramped into a strip on every page.
• Client logos shown as a curated static row, with audience hubs showing the clients relevant to that audience.
• Mobile-first build.

The logo, accreditation marks, existing client logo library, two-green palette, Devon-rooted photography, and matter-of-fact body copy tone all carry forward unchanged.

Build approach

Squarespace 7.1 with Fluid Engine. Native blocks for the bulk of the site (headings, paragraphs, images, buttons, forms, accordions, galleries) so you can edit content directly in the visual editor. The global typography and colour system is configured through Squarespace's Styles panel, which keeps both the visual design and ongoing edits in a single visual interface UP Energy can use directly. Custom CSS is used sparingly for any refinements Styles can't handle natively, and is kept minimal and documented. No custom code blocks for layout. JotForm embeds for forms (one code-block exception).

Global elements

• Header. Logo, main navigation, prominent contact details. Edited once, reflected on every page.
• Footer. Detailed in section 01. Global block, edited once.
• Google Reviews widget. Beneath the primary CTA on relevant pages (home, audience hubs, service pages). Replaces the standalone Reviews page.
• Client logo band. Curated row of clients, placed on the home page and the audience hubs where it adds context.

What you can edit yourself

Text on any page, images, buttons, section ordering, news articles, contact details (propagating site-wide), navigation labels, global typography, colour palette, button styles, and spacing (all through Squarespace's Styles panel).

What needs LGD

Refinements beyond what Squarespace Styles offers (Custom CSS overrides). Navigation hierarchy restructures (these affect the redirect map and site structure). Form structure or e-signature workflow (lives in JotForm).